WHY FRIDA'S?

The enchantment of flowers in an assortment that continues to amaze.

The intuition and creativity of Alessandra Santi took form in Frida’s. The idea was born of the desire to create something different in the floral world, a place where you can dream with eyes open, fill your heart with beauty and let yourself be carried away by a multitude of flowers.
Frida’s is much more than a flower store: it is a concept store where the classic and modern blend together. Entering a Frida’s store is like living an all-encompassing experience of colour, form, fragrance and flowers. Lots of flowers.

ELEGANCE

From the dawn of the first Frida’s store, we have sought to create an elegant and refined atmosphere in which to welcome, surprise and excite the public. We believe in elegant settings and refined courtesy at the heart of the Frida’s experience.

ART

To compose, create and construct are the fruit of outstanding artistic talent. Frida’s philosophy resides in the will to perceive our profession as an art to be radiated across the cities of Italy.

PEOPLE

The soul of Frida’s resides in the hands, creativity and passion of our Floral Designers: talented people who love flowers and their craft. Be it from a dream, a colour or an emotion, their inspiration transforms Frida’s fresh flowers into a unique composition.

STORES

Discover Frida's in your city.

Frida’s stores blossom in the most well-liked areas of Italian cities. Places where the eyes and heart can savour the beauty of flowers and their colours.
Browse to discover our concept stores.

DISCOVER FRIDA'S STORE

Frida’s Academy

Advanced educational courses Frida's Retail

RETAIL

Frida’s accompanies those who love flowers and want to learn how to become a future professional floral designer. The course begins with basic floral techniques (choice of flowers, cleaning, processing, composition and care), and continues with Frida’s store management, display layout structure and sales techniques. All in perfect Frida’s style.

Advanced educational courses Frida's Advanced

ADVANCED

Frida’s offers advanced educational courses to those who already possess a solid technical base in the world of flowers and want to discover the secrets of largescale displays. In these courses advanced techniques are taught to form event professionals capable of creating the perfect atmosphere for each unique location.

Advanced educational courses Frida's Workshop

WORKSHOP

Frida’s organises floral laboratories for small groups in its concept stores at a territorial level, as well as larger workshops at clients’ companies. This team building activity stimulates creativity and group-oriented work and is a unifying opportunity for various levels of the command chain. All human resources involved, regardless of their position, can freely express themselves through flowers.

TEAM

The efficiency of the fresh supply chain dictates a tight, fast pace: from the first morning light we are on the job to guarantee flowers arrive fresh and in excellent condition to our clients. Competencies and various roles are synergistically united through enthusiastic and passionate team work.

Claudia Frida's team member
Claudia
Simona Frida's team member
Simona
Alessandra Frida's team member
Alessandra
Paola Frida's team member
Paola
Elhana Frida's team member
Elhana
Paolo Frida's team member
Paolo
Irene Frida's team member
Irene
Gabriele Frida's team member
Gabriele
Marie Frida's team member
Marie

TESTIMONIALS

We like to make our customers happy.

Sandra
Frida's shop online customer

I often buy Frida’s bouquets online as I like to have fresh flowers at home. They are beautiful in photographs but when they arrive they are even more beautiful! Frida’s always knows how to fulfil my expectations.

Aurora
Bride

I have no words to describe the way Marie works. She has a profound knowledge of flowers that allows her to grant even the most difficult request and knows how to interpret your wedding style immediately. Her love for her work is conveyed to others through her creations. We received the most beautiful compliments from all our guests. A point in favour: Marie is a charming young lady who is full of energy, something that as an anxious bride was fundamental to me!

Giulia
Bride

The love of detail, the harmony of ideas and the care in the selection of flowers made my wedding truly unique. Frida’s is a guarantee for both the beauty of their compositions and the support they provide.

Eva
Customer Frida's Store

Frida’s is a magic place.
It’s not just a flower shop, it’s a piece of poetry on a romantic day!

Mariangela
Bride

Infinite thanks for my wedding flowers: they were beyond my expectations, totally breath-taking. My bouquet was spectacular! We were showered with compliments; the flowers were exceptionally beautiful! Your team was great and we thank you once again for your care and advise us during these months. Given the same chance, I would make the same choice a 1000 times over again!

FRIDA'S NEWS

How to bloom your Inbox.

Sign up to Frida’s Newsletter and every month you will receive creative tips about our floral world. We talk about beauty, creativity, colours, floral culture and many other curiosities.

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