Monday: 3 – 7:30 pm
Tuesday – Saturday: 10 am – 1 pm | 3 – 7:30 pm
Sunday: 10 am – 1 pm
The opening hours indicated above can vary in compliance with the COVID restrictions provided by the Prime Ministerial Decree and by regional ordinances. We suggest you contact the store directly.
A FEW WORDS WITH
I studied cooking at the hospitality training institute as catering was my first passion. For a few years I worked as a cook, changing restaurants a number of times in search of a better contract and job security, when I heard that a new shopping mall was opening in my town.
I applied for a job and was hired. The long-term contract that I had strived to obtain came fairly early on in my career, though after 5 years in this setting I realised that it wasn’t my path and that I needed a change.Show more
The work had become flat and repetitive. I was a rock climber at the time (and still am), something I do in order to feel the satisfaction of reaching a goal and surpassing obstacles along the way. I knew I needed to put myself out there again.
For some time, I had been dreaming of something all my own, but the fear of investing and not succeeding held me back. With Frida’s I was confident I would have the necessary support and tutoring, so I made my decision and visited the company to learn more. I was literally enchanted by the store in Bologna: there were so many beautiful flowers that I had never seen in Turin; the compositions on display, the people waiting in line and the kindness of the staff, all won me over.
In that moment I understood that this was what I wanted to do and today I am more than satisfied with my Frida’s store in Turin. I love matching the shapes and colours and find it fascinating to search for the right flower to create a composition that is different from traditional ones. In fact, my mission is exactly this: bringing a new concept of flowers to the Turin public.
Open your own
Become part of Frida’s family and embrace the profound meaning of our brand: presenting a new idea of flowers in a simple and stylish manner.Discover our franchising opportunities
FRIDA’S IS WITH YOU
The first contact is never forgotten. This is why we make sure that each of your requests is treated with care and the greatest attention by our dedicated team.
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