When my daughter began nursery school, I found fertile terrain for my creativity. Together with other parents we created a Christmas market, organised workshops, events and parties to raise funds for necessary school materials for our children and for future generations.

I understood more and more that this was my direction.

A few years later, when the company I worked for came into difficulty, a dear friend of mine who had (and still has) a herbalist workshop, asked me to help out: I took care of displays and the preparation of ceremonies. I owe a lot to this friend: thanks to her I learned how to greet and take care of customers with a smile. This gave me the incentive to go on my own.

I was already familiar with Frida’s thanks to my husband who knew that, when he wanted to give me a gift, he had a sure win with Frida’s.

I contacted the company and after finding a location and engaging in an extensive learning process, I finally opened my flower store where each day I can set my inspiration free and live this great passion 100%.

Today I am extremely happy, proud of myself and my professional growth. The Frida’s family is always at my side and I foresee continuous growth together in the future.