I still remember the franchising tradeshow we attended as it was there that the idea was born. The only stand to catch my attention was immersed in flowers, but the company it represented did not convince me, so our search continued although now with a clear idea.
There are moments when destiny steers you in the right direction. When my nephew happened to mention our future project to a friend, she told him about a Frida’s flower store she had seen in Milan and fallen in love with.

The way forward was clear! I remember very well our meeting with the managing directors at Frida’s. We understood each other right from the start and created an almost instant bond!
This new adventure took off with a preparatory course: a family group of 5 completely different people brought together by a common cause and especially by a shared passion: flowers!

This new adventure was exhilarating for all of us. Personally, after many years of office work, with Frida’s I began to feel free to express my creativity once again… an amazing feeling!
Even though we started out as a group of 5, for various reasons there are now just 2 of us with a lot to do. We face each day with renewed enthusiasm, energy and desire to create because this is the world of our dreams!

It may be a sign from above, it may be destiny… I’m not sure, although one thing is certain and that is that this is our creative voyage today!