Monday: 3:30 – 7:30 pm
Tuesday – Saturday: 9 am – 12:30 pm | 3:30 – 7:30 pm
Sunday: 10 am – 1 pm
The opening hours indicated above can vary in compliance with the COVID restrictions provided by the Prime Ministerial Decree and by regional ordinances. We suggest you contact the store directly.
A FEW WORDS WITH
I’ve been a young and independent woman for some time now, in fact, since I moved to Florence when I was just 15 years old. I had passed the audition for entrance to the Tuscan school of Ballet. I spent my days there studying dancing, singing and recitation.
This experience opened my mind 360° and taught me a lot in terms of physical and mental resistance, though, after three years, I decided to return home and recommence my studies.Show more
I was fascinated by the study of the mind and its mechanisms. After graduating from high school I went on to study psychology at the University of Padova.
This choice was solely based on my passion for the subject and not because I saw myself becoming a psychologist.
After completing a triennial degree, I began working in a high-end bookstore. It was a setting I enjoyed, which gave me a lot from a human side and a chance to relate with the public.
At the time, I had the habit of spending my weekend afternoons walking in Ferrara and this is where I got to know Frida’s. I loved the store, its flowers and the possibility of buying readymade flower cones. Week after week, the desire to become a Frida’s flower designer grew inside me, until I finally sent in a franchising request, almost as a joke, certain that my young age and total inexperience would find the doors to that wonderful world closed. And yet, my dream became a reality.
Regardless of my young age, I can say that I have already lived four important adventures, in areas capable of giving great emotions: this last one of flowers is the one I love the most.
FRIDA’S IS WITH YOU
The first contact is never forgotten. This is why we make sure that each of your requests is treated with care and the greatest attention by our dedicated team.
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