{"id":60838,"date":"2020-09-04T10:39:51","date_gmt":"2020-09-04T08:39:51","guid":{"rendered":"http:\/\/fridas.it\/chi-siamo\/"},"modified":"2025-10-14T15:55:42","modified_gmt":"2025-10-14T13:55:42","slug":"about","status":"publish","type":"page","link":"https:\/\/fridas.it\/en\/about\/","title":{"rendered":"Who we are"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1599212409606{margin-top: 10% !important;}”][vc_column width=”1\/2″][vc_custom_heading text=”WHY FRIDA’S?” font_container=”tag:h3|font_size:15px|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeInLeft”][vc_separator color=”black” align=”align_left” el_width=”10″ css_animation=”fadeInLeft”][vc_custom_heading text=”The enchantment of flowers in an assortment that continues to amaze.” font_container=”tag:h1|font_size:30px|text_align:left|line_height:40px” use_theme_fonts=”yes”][vc_column_text]The intuition and creativity of Alessandra Santi took form in Frida\u2019s. The idea was born of the desire to create something different in the floral world, a place where you can dream with eyes open, fill your heart with beauty and let yourself be carried away by a multitude of flowers.
\nFrida\u2019s is much more than a flower store: it is a concept store<\/strong> where the classic and modern blend together. Entering a Frida\u2019s store is like living an all-encompassing experience of colour, form, fragrance and flowers. Lots of flowers.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_video link=”https:\/\/vimeo.com\/463108524″ el_aspect=”43″ align=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1601478327347{margin-top: 10% !important;margin-bottom: 10% !important;padding-top: 3% !important;padding-bottom: 3% !important;background-color: #f4e6e0 !important;}”][vc_column width=”1\/3″][vc_single_image image=”60244″ img_size=”80×80″ css_animation=”fadeIn”][vc_custom_heading text=”ELEGANCE” font_container=”tag:h3|font_size:15px|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text]From the dawn of the first Frida\u2019s store, we have sought to create an elegant and refined atmosphere in which to welcome, surprise and excite the public. We believe in elegant settings and refined courtesy at the heart of the Frida\u2019s experience.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”60249″ img_size=”80×80″ css_animation=”fadeIn”][vc_custom_heading text=”ART” font_container=”tag:h3|font_size:15px|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text]To compose, create and construct are the fruit of outstanding artistic talent. Frida\u2019s philosophy resides in the will to perceive our profession as an art to be radiated across the cities of Italy.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”60248″ img_size=”80×80″ css_animation=”fadeIn”][vc_custom_heading text=”PEOPLE” font_container=”tag:h3|font_size:15px|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text]The soul of Frida\u2019s resides in the hands, creativity and passion of our Floral Designers: talented people who love flowers and their craft. Be it from a dream, a colour or an emotion, their inspiration transforms Frida\u2019s fresh flowers into a unique composition.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”STORES” font_container=”tag:h3|font_size:15px|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal”][vc_separator color=”black” align=”align_left” el_width=”10″][vc_custom_heading text=”Discover Frida’s in your city.” use_theme_fonts=”yes”][vc_column_text]Frida\u2019s stores<\/strong> blossom in the most well-liked areas of Italian cities. Places where the eyes and heart can savour the beauty of flowers and their colours.
\nBrowse to discover our concept stores.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”60253″ img_size=”medium” alignment=”center” css_animation=”fadeIn”][\/vc_column_inner][\/vc_row_inner]