Tuesday – Friday: 9:30 – 12:30 am | 4 – 7 pm
Saturday: 10 – 12 am | 4 – 7:30 pm
Sunday: 10 – 12:30 am
The opening hours indicated above can vary in compliance with the COVID restrictions provided by the Prime Ministerial Decree and by regional ordinances. We suggest you contact the store directly.
A FEW WORDS WITH
After completing my studies, I participated in a municipal tender to commence an internship and was selected for a garden where my parents used to take me when I was little.
I worked in the biology department and enjoyed it as I had less contact with the public. However, when the management changed, I was considered “too delicate” for the manual labour required. I was then transferred to the plant department and later on to the flower sector.
I was familiar with roses and daisies, but really didn’t know much at the time and had no one to teach me. I gradually learned how to clean the flowers, match and take care of them. While going about my work I became passionate about this world and eventually took on a position of great responsibility in the greenhouse.
At the time, I fell in love with a colleague and we moved in together and later on our first daughter was born. Upon returning from maternity leave I was faced with a difficult ultimatum, which resulted in my accepting an awkward compromise. Unhappy with the situation, I decided to take a few courses to show not only that I loved the work but that I was capable of doing it. Not long after, we decided to move as my husband did not want to remain in that setting either. Soon after I became pregnant for the second time.
I remember that during my second pregnancy I felt the need to keep busy creating with flowers and when our son was born I knew I had to make a decision. I began searching online and I discovered Frida’s. When I saw the website, I said to myself “if I’m going to open a store, this is how it has to be”. My adventure took off when my son was only 8 months old and I breastfed him in the store during pauses. So much for those who told me “or motherhood or work”.
My Frida’s store has been a liberation and a rebirth for me.
It is without doubt challenging, but I feel good here. I have a lot of satisfaction and handling flowers relaxes me.
Open your own
Become part of Frida’s family and embrace the profound meaning of our brand: presenting a new idea of flowers in a simple and stylish manner.Discover our franchising opportunities
FRIDA’S IS WITH YOU
The first contact is never forgotten. This is why we make sure that each of your requests is treated with care and the greatest attention by our dedicated team.
Fill out the form and start your experience with Frida’s.